Job Description
1. Trade Marketing Strategy & Execution
• Develop and implement trade marketing plans aligned with business objectives and brand strategies.
• Plan and execute in-store promotions, activations, and retail campaigns to drive consumer engagement and sales.
• Coordinate with sales teams to ensure consistent brand messaging and execution across all channels.
2. Channel & Retail Management
• Work closely with key retail partners, distributors, and sales teams to enhance brand visibility and positioning.
• Develop POSM (Point of Sale Materials) strategies and ensure timely deployment.
• Monitor and improve in-store merchandising and shelf placement.
3. Promotional Campaigns & Performance Analysis
• Design and execute trade promotions, incentive programs, and promotional calendars.
• Track and analyze campaign effectiveness, sales impact, and ROI of trade marketing activities.
• Conduct market research and competitor analysis to identify growth opportunities.
4. Budget Management
• Manage trade marketing budgets efficiently to maximize return on investment.
• Negotiate with vendors, suppliers, and partners for cost-effective trade marketing solutions.
5. Cross-functional Collaboration
• Work closely with sales, brand marketing, and product teams to ensure trade marketing alignment.
• Provide insights and recommendations for new product launches and promotional strategies.
• Support the training of sales teams and retailers on product knowledge and key brand messages.
Job Requirements
• Minimum 12 years of experience in retail marketing, with a proven track record of success;
• Expertise in the key areas of business intelligence, commercial excellence, customer engagement, merchandising, trade program creation, and activation;
• Strong commercial acumen and a deep understanding of retail dynamics, including pricing, promotional strategies, and sales-driving initiatives;